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mrpauldasilva
Dec 1, 20222 min read
What Is A Mentor?
So What Is A Mentor ? Whenever I used to hear the word mentor, I always pictured a teacher. Somebody who passes on their knowledge and...
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mrpauldasilva
Dec 1, 20223 min read
KBB Review Article - Experience Isn't Everything
Many years ago, when I was in my twenties, I was approached by the Alliance and Leicester building society about becoming a branch...
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mrpauldasilva
Dec 1, 20223 min read
KBB Review May 2022 Article - The 10 S's
I was delighted to be asked by the KBB Review to write a regular column, breaking down the setting up of a new kitchen showroom, and...
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mrpauldasilva
Dec 1, 20223 min read
KBB Review August 2022 Article - Target Setting
Whether you are a Managing Director, a Showroom Manager, or a Kitchen Designer, you want to know what your target is. For many people,...
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mrpauldasilva
Dec 1, 20223 min read
KBB Review September 2022 Article - The Sales Process
When I first started out in sales, the process I was taught was quite simple. Approach, Qualification, Demonstration, Close. How do you...
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mrpauldasilva
Dec 1, 20224 min read
KBB Review October 2022 Article - Lead Management
Previously, I have been looking at all the hard work that we need to do to help the customer navigate through the sales process. So, the...
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mrpauldasilva
Dec 1, 20224 min read
KBB Review November 2022 Article - The Showroom
During the previous articles, we have looked a lot at people and processes. But what about the touch and feel of your showroom ? What...
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mrpauldasilva
Dec 1, 20224 min read
KBB Review December 2022 Article - Marketing Your Showroom
So, your showroom is all set up. Displays are in and looking great. Staff are poised and ready to start selling. Processes are set and in...
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mrpauldasilva
Nov 24, 20204 min read
Tis Not Only The Season To Be Jolly, Tis Also The Season For The Shoplifters (November 2014)
At this time of year, it's not only the shoppers who come out in force, the criminals are also planning their Christmas. Whether they...
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mrpauldasilva
Nov 24, 20202 min read
5 Business Tips I've Learned From Watching Reality Show "Pawn Stars" (October 2014)
For the uneducated, Pawn Stars is a reality show set in a Pawn Shop in Las Vegas. When I eventually make it to Las Vegas, the Gold and...
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mrpauldasilva
Nov 24, 20202 min read
Top 5 Successful Tips For Dealing With A New Enquiry (October 2014)
1 - Record Everything When a customer is talking to you about their wants and needs, record everything. No...
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mrpauldasilva
Nov 24, 20203 min read
Who Is To Blame For The Demise Of The High Street (October 2014)
So more and more shops are closing on the high street, more and more bricks and mortar retailers are going out of business, so who do we...
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mrpauldasilva
Nov 24, 20202 min read
What's In Your Window ? (October 2014)
If you own a shop, do me a favour, go outside now and have a look into your shop from the outside. If I was walking past your shop out of...
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mrpauldasilva
Nov 24, 20206 min read
10 Pieces Of Advice I Would Give To An 18 Year Old Me (October 2014)
In response to similar articles around, I decided to write about 10 Pieces of Advice I would give an 18 year old me. 1 - ...
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mrpauldasilva
Nov 24, 20205 min read
What Does Luxury Mean ? (September 2014)
What does the word luxury actually mean ? I hear the word "luxury" associated with a lot of things; holidays, cars and of course...
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mrpauldasilva
Nov 24, 20204 min read
David vs Goliath (September 2014)
You've got your business on the high street, you got a nice regular trade of locals who shop with you every week, profits are up, the sun...
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mrpauldasilva
Nov 24, 20208 min read
Approaching The Customer - A Difficult Subject To Approach (September 2014)
Some people say that asking for the money is the hardest part of any sales process. I disagree, I think approaching a customer for the...
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mrpauldasilva
Nov 24, 20203 min read
Open All Hours ? (August 2014)
As I was walking around Macclesfield at 5.30pm last night, I became fascinated by the vast difference in shops that had either already...
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mrpauldasilva
Nov 24, 20203 min read
The High Street Should Be Driving Customers In, Not Out (August 2014)
I thought I would share an experience that happened to me today at the Halifax. My parents called me last night to tell me that I'd...
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mrpauldasilva
Nov 24, 20205 min read
High Street Retailers Need to Embrace the Artisan Markets. (July 2014)
In the North West, I am quite fortunate to be surrounded by some fantastic Artisan Markets. Wilmslow, Knutsford, Macclesfield, Northwich,...
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